This year, the online components of the magazines Marca (www.marca.com) and La Gazzetta dello Sport (gazzetta.it) created an award for the most valuable player of the Champions League season of the previous year. The general public votes on who they think should be given the award and the player with the most votes wins.
Of course, it's only practical that in it's first year of existence, Leo Messi won the award, or "Champions No. 1" Trophy. He received 214,000 votes to win between the two websites.
The most important thing about the award is that it's a peoples' choice award. Unlike the awards given out by journalists and coaches, the general public gets to have their say in who was the true MVP of the Champions League.
Receiving this award will definitely help Messi's PR stance, and probably also serve as a confidence booster for the Argentinian.
Hopefully it's only one of many awards to come *cough*fifaworldplayeroftheyear*cough*.
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